Givelist
Brand Identity
Brand strategy and identity that emphasizes joy, generosity, and connection through every gifting experience.
Brand strategy and identity that emphasizes joy, generosity, and connection through every gifting experience.
Givelist, a gift-giving platform, needed a strategy and identity refresh to better reflect their purpose of creating effortless, joyful connections between givers and recipients. I led the CEO through brand strategy sessions to get clarity on Givelist's identity and create strategy-aligned design choices. In the end, I crafted a cheerful visual system that communicates their compassionate approach to giving.
