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Designed with Emily Wong and Derrick Sahagun.
A collaborative packaging project that transforms a six-pack beer gift box into a playable ring toss game.
This packaging project merges artisan gift box design with interactive gameplay. The brief required our team to identify a product, develop its packaging structure, and integrate an engaging interaction. We designed a six-pack beer carrier that doubles as a ring toss game: the box unfolds to position the bottles as targets while included rope rings, marked with colorful wooden beads for identification, serve as toss rings and drink markers. The result is packaging that lives beyond the shelf, turning the unboxing experience into the start of the party!
