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SmartHeart approached C Squared Social to redesign both their B2B and B2C websites, which previously lacked cohesion and a strong professional brand presence. After brand designer Kate Gevanthor established a refreshed visual identity, I translated that system into clean, intuitive UI designs tailored to each audience. My work focused on creating clarity around SmartHeart’s medical-grade ECG technology while improving navigation, hierarchy, and overall usability. The redesign unified the brand across platforms and elevated SmartHeart’s credibility with both healthcare providers and consumers.
